Enterprise Go-To-Market for B2B HR & Payroll SaaS

Client: B2B Enterprise SaaS

Industry: HR-Tech & Enterprise Software   Timeline: 75 Days

Overview

Engineering a zero-to-one Go-To-Market acquisition engine capturing enterprise payroll & HR software evaluations ahead of schedule.

Highlights

• 1,500+ Verified C-Suite & HR Director Leads
• Delivered 15 Days Ahead of 90-Day Target
• 60–80% Inbound Demo Pre-Qualification Rate
• 5–10% Demo-to-Contract Closure Rate

The Challenge

• Zero domain authority or inbound organic organic search presence
• Crowded landscape dominated by legacy enterprise HR/payroll incumbents
• Need for strictly qualified enterprise leads (50+ employee organizations)
• Tight 90-day board proof-of-concept deadline

Results

• Delivered 1,500+ verified leads within 75 days, comfortably beating the original 90-day timeline
• Generated a 60–80% pre-qualification rate on all inbound demo requests
• Achieved a 5–10% demo-to-contract closure rate with enterprise ARR contracts
• Created a permanent paid search moat capturing high-intent software comparisons